CINCINNATI, October 14, 2008 ? For the 22 million American households who hand wash dishes, Procter and Gamble (P&G) today launched Dawn® Plus Hand Renewal an innovative new dish soap that provides the added benefit of hand beautification. Using Dawn?s revolutionary skin technology, this new product effectively cleans dishes while transforming the look and feel of your hands in just five uses.

Dawn Plus Hand Renewal includes targeted enzymes that help turn everyday kitchen chores into part of your beauty routine. Now users can elevate their dishwashing to a beautifying experience without sacrificing the superb cleaning power that has made Dawn a trusted brand for years.

Dawn Plus Hand Renewal is used exactly like traditional Dawn - apply directly to your moist sponge or squeeze into a sink of warm water and start washing - the strong cleaning formula cuts grease from your toughest dishes without drying out your hands.

"The science behind Dawn Plus Hand Renewal is remarkable, it really worked to help rejuvenate my hands after five uses," stated dermatologist Dr. Doris Day. "As every person is doing their dishes, they should be using this product to improve the look and feel of their skin. Especially since hands are a tell-tale sign of true age, we want to take advantage of every treatment possible to keep hands soft and looking their best."

"Dawn Plus Hand Renewal?s one-of-a-kind formula reacts with the hands while washing dishes to regenerate the surface of skin," stated Brian Huston, assistant brand manager for P&G. "It is our only product in the world with this formula, which consumers can use to do everyday housework while at the same time rejuvenating their hands to look and feel more beautiful."

Dawn Plus Hand Renewal retails at $2.99 and is available at mass merchandise, grocery and drugstores nationwide. Find an online retailer now.

Doris Day, MD, is a board certified dermatologist who specializes in laser, cosmetic and surgical dermatology. Her private practice includes national and international celebrities. She has appeared on "Good Morning America," "CNN with Paula Zahn," as well as features in major women's magazines including In Style, Allure, Vogue, Glamour and Redbook. Dr. Day lectures regularly both to her peers and to the public on cosmetic techniques; other recent appearances include: Ten Years Younger, The Mike and Juliet Show, and "Treatment of Acne Scarring" for FOX Television Network. She is a member of the American Medical Association, the American Society of Dermatologic Surgery, the American Academy of Dermatology and the Women's Dermatologic Society, Leadership Circle of the Skin Cancer Foundation. For more information on Dr. Day, please visit www.myclearskin.com

Back to top

CINCINNATI, February 1, 2008 — Today Procter & Gamble (P&G) announced that its revolutionary dish care product Dawn® Direct Foam has set a new Guinness World Record for "Largest Dish Ever Washed." Helping set the record on February 1 in Phoenix was legendary football star Emmitt Smith who cleaned the giant plate, which measured 10 feet in diameter.

The dish was filled with potato skins and chili and topped with sour cream to mimic a traditional sporting event snack, and was then cleaned in under three minutes by the football hero. Emmitt's game winning combination involved a bottle of Dawn Direct Foam, a sponge and a bucket of water.

"I'm always up for a good challenge and when Dawn asked me to tackle this dish with just one bottle of Dawn Direct Foam to set a Guinness World Record I couldn't wait to get started," said Smith. "I'm happy that Dawn and I were able to set the record and my wife is happy that at least I'm doing someone's dishes," said Smith.

After the record was set amidst excited football fans and spectators, the dish was displayed at Majerle's in downtown Phoenix.

"We are thrilled that Dawn Direct Foam and Emmitt Smith were able to set the record for the largest dish ever washed, a feat which also demonstrates to consumers the strength of this product," said Glenn Williams, external relations manager for Procter & Gamble. "Dawn Direct Foam is truly a breakthrough as it can not only successfully clean a 10-foot dish, but can also clean a sink full of your messy dishes with just one pump," he added.

Dawn Direct Foam comes in three scents: Fresh Rapids, Citrus Kick and Lime Surge, retails for $3.25 and is available with a "Love Me or Your Money Back Guarantee" at mass retailers and merchandisers nationwide.

Back to top

Back to top