“DAWN® DIRECT FOAM BE WOW!ED” SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE NECESSARY

1. HERE’S HOW TO ENTER: Beginning 12:01am (ET) on 1/5/09, visit
www.dawn-dish.com and follow the on-screen instructions to complete the entry form and submit an entry into the random drawing for that day’s prize and all subsequent daily drawings and to also be automatically entered into the drawing for the First and Grand Prizes. Entries must be received by 11:59:59pm (ET) each day during the promotion period to be eligible for that day’s prize drawing. Entries must be received by 11:59:59pm (ET) on 4/5/09 to be eligible for the last daily drawing and for the Grand and First Prize Drawing. Non-winning daily entries will be rolled over into subsequent daily drawings. Limit one entry per email address for the duration of the promotion period. If more than one entry is received per person throughout the duration of the promotion period, only the first such entry received will be eligible.

2. ELIGIBILITY: This promotion is open only to residents of the 50 United States and the District of Columbia, who are 18 years of age or older at time of entry. Employees of Procter & Gamble, their affiliates, subsidiaries, advertising, promotion and internet agencies and their immediate family members and/or those living in the same household of each are not eligible. All federal, state and local laws and regulations apply. Void where prohibited by law.

3. RANDOM DRAWINGS: Daily random drawings will be conducted approximately
7 days after each day of the promotion period from among all eligible entries received for that day’s drawing. The Grand and First Prize Drawing will be conducted on or about 4/10/09 from among all eligible entries received by 11:59:59pm (ET) on 4/5/09. Random drawings will be conducted by D.L. Blair, Inc., an independent judging organization, whose decisions are final on all matters relating to this offer. Odds of winning depend upon the number of eligible entries received. Winners will be notified by mail.

4. PRIZES & APPROXIMATE RETAIL VALUES: 95 prizes with a total approximate retail value of $6,363.09 will be awarded as follows: (1) Grand Prize – A check for $3,000; (3) First Prizes – A check for $1,000; (91) Daily Prizes (1 per day) – A 13.5 oz. bottle of Dawn Direct Foam (Approximate Retail Value: $3.99 per prize). Prizes consist of only those items specifically listed as part of the prize. Limit one Daily Prize per person or household. Limit one First Prize or Grand Prize per person or household.

5. GENERAL RULES: Potential Grand or First Prize winners (or parent/legal guardian if potential winner is deemed a minor in his/her state of residence) will be required to complete and return an Affidavit of Eligibility, Release of Liability, Prize Acceptance Form and, if legally permissible, a Publicity Release within 10 days of attempted delivery of same. Noncompliance within this time period or return of any prize/prize notification as undeliverable will result in disqualification and an alternate winner will be selected. No substitution or transfer of prize by winner permitted. Sponsor reserves the right to substitute prize of equal or greater value. All applicable federal, state and local taxes are the sole responsibility of winner. In no event will more than the stated number of prizes be awarded. By accepting prize, winners (or parent/legal guardian if winner is a minor) agree to hold Sponsor, their respective directors, officers, employees and assigns, harmless against any and all claims and liability arising out of use of prize. Winners (or parent/legal guardian if winner is a minor) assume all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or use or redemption of any prize. Acceptance of prize constitutes permission for the Sponsor and its agencies to use winners’ names and/or likenesses for purposes of advertising and trade without further compensation, including a winners’ list, unless prohibited by law. Entrants (or parent/legal guardian if entrant is a minor) agree to release, discharge and hold harmless Sponsor, their respective directors, officers, employees and assigns, harmless from and against any and all liability and damages. By participating in this promotion, entrants (or parent/legal guardian if entrant is a minor) agree to be bound by the Official Rules and the judges’ decisions which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. All material submitted becomes the sole property of Sponsor and will not be returned. Sponsor not responsible for any typographical or other error in the printing of the offer, administration of the sweepstakes or in the announcement of the prizes.

6. WINNERS: For the names of the daily winners, visit www.Dawn-Dish.com throughout the promotion period. The Grand and First Prize winners’ names will be available at www.dawn-dish.com from 5/4/09 through 5/26/09.

7. SPONSOR: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202, USA.

NOTICE TO ONLINE ENTRANTS: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Not responsible for faulty, incorrect or mistranscribed phone/email transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer related to or resulting from participating in or experiencing any materials in connection with the promotion, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmission that may limit a user's ability to participate in the promotion. Sponsor reserves the right to cancel or modify the promotion if fraud, misconduct or technical failures destroy the integrity of the program; or if a computer virus, bug, or other technical problem corrupts the administration or security of the program as determined by Sponsor/judging agency/administrator, in their sole discretion. In the event of termination, a notice will be posted online and the drawing to award all remaining prizes will be conducted from among all eligible entries received prior to termination. Any damage made to the Web Site will be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry. Proof of submitting entries will not be deemed to be proof of receipt by Sponsor. Any use of robotic, automatic, programmed or the like methods of participation will void all such submissions by such methods. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the account holder fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.